Tracking conversions effectively is key to unlocking higher revenue. Whether you’re running ads, working with affiliate programs, or managing a brand, you need to know exactly where your traffic is coming from, which actions users are taking, and what’s driving your bottom line.
That’s where AnyTrack steps in.
Let’s dive into what makes this tool stand out in 2025—and whether it’s the right choice for your business.
What Is AnyTrack?
AnyTrack is a real-time conversion tracking and attribution platform built for digital marketers. It connects your website with tools like Google Analytics, Facebook Pixel, Google Ads, Bing Ads, and affiliate networks—automatically syncing your conversion data to the platforms that matter.
Using one universal tracking tag, AnyTrack collects first-party data from your website, tracks conversions such as clicks, form submissions, or purchases, and sends those events to your analytics and ad platforms.
Whether you’re an affiliate marketer, running an eCommerce store, or managing paid ad campaigns, AnyTrack helps you understand which marketing actions are producing real results.
How Does AnyTrack Work?
AnyTrack integrates with over 100 platforms, including affiliate networks, eCommerce tools, analytics platforms, and CRMs. Here’s how it helps:
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Tracks user actions on your website, including outbound clicks and form submissions
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Monitors affiliate conversions using postbacks, APIs, or custom tracking links
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Sends server-side conversion events to platforms like Google Ads and Facebook
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Automatically builds audiences for remarketing
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Supports workflow automations via Zapier, Make, and webhooks
It gives you an end-to-end view of the customer journey, even when users move across platforms or devices.
Key Features of AnyTrack
Clean Dashboard and UI
AnyTrack provides a simple, beginner-friendly dashboard with a clear overview of website traffic, conversion data, and revenue in real time.
OneTag Tracking
With just one tracking tag installed on your site, AnyTrack captures everything from outbound clicks to affiliate conversions and eCommerce sales. No need for complex coding or multiple plugins.
Affiliate Marketing Support
If you’re promoting products through affiliate networks, AnyTrack automatically detects your affiliate links and tracks conversions with postbacks or APIs. You can also pass conversion data back to platforms like Google Analytics and Facebook Ads for better attribution.
Seamless Integrations
The platform integrates with major tools like Google Analytics 4, Facebook Pixel, Facebook Conversion API, Google Ads, Bing Ads, Taboola, and Outbrain. It supports data sharing both ways to ensure accuracy in performance reports.
Event Auto-Tracking
AnyTrack automatically tracks clicks on outbound links—even when they’re tagged with nofollow or sponsored. It also tracks form submissions and other custom user actions.
Advanced Attribution and Reporting
Data is sent directly into GA4 and ad accounts, helping you analyze the full buyer journey. With server-side tracking via Facebook Conversion API and Google Enhanced Conversions, you get cleaner, more reliable data.
Developer and Automation Support
Advanced users can create custom events, work with webhooks, and connect their workflows through tools like Zapier or Integromat (now Make).
Getting Started with AnyTrack
Setting up AnyTrack is fast and doesn’t require advanced tech skills:
First, create your website property in the dashboard.
Next, install the AnyTrack OneTag on your site or landing page.
Then, connect your tools—like GA4, Facebook, or affiliate networks—with just a few clicks.
Once you’re connected, AnyTrack starts collecting data and routing it to your chosen platforms immediately.
AnyTrack Pricing in 2025
AnyTrack offers four pricing tiers to fit different business needs.
The Free Plan includes tracking for one website, support for one affiliate network, and up to 5,000 sessions per month. It also integrates with GA4 and Facebook Pixel.
The Basic Plan costs $50 per month and adds support for more advanced integrations like Google Ads and Facebook CAPI. It covers one website and up to 50,000 sessions per month, with three months of data retention.
The Personal Plan at $150 per month is built for more serious marketers. It includes three websites, up to 500,000 sessions per month, 12-month data retention, webhook support, and additional customization.
The Advanced Plan is $350 per month and is suitable for agencies or larger businesses. It includes support for 10 websites, up to 3 million sessions, unlimited conversion sources, cross-platform audiences, and multi-user access.
Every plan comes with a 14-day free trial, and no credit card is required to get started.
Pros and Cons
Pros
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Easy to set up with a single tracking tag
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Accurate affiliate conversion tracking with postbacks and APIs
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Works well with GA4 and Facebook CAPI
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No coding required for most features
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Wide range of integrations
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Free plan available
Cons
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No live chat support
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Doesn’t support crypto payments
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Limited options for invoicing or banking preferences
Final Verdict: Is AnyTrack Worth It?
AnyTrack offers one of the most flexible and reliable solutions for conversion tracking in 2025, especially if you’re managing affiliate links, running paid traffic, or juggling multiple tools.
Its real-time data syncing, OneTag technology, and powerful integrations make it ideal for marketers who want a streamlined way to track results and optimize campaigns.
With a free plan and a 14-day trial on all premium tiers, it’s definitely worth exploring if accurate tracking and better attribution are priorities for your business.
