As an Affiliate Marketer, you need to fit into many roles — Affiliate Partner, Digital Marketer, Social Media Manager, Content Strategist, and many more. So, partner up with the right affiliate programs or use appropriate affiliate tracking software, plan a workable content strategy, budget, and optimize digital marketing campaigns, and the list goes on. Most importantly, you need to keep track of all of that, which becomes quite challenging as it involves multiple dashboards.
Let’s say you are an affiliate for a dozen or more affiliate programs, run campaigns across multiple social media platforms, use third-party landing page creators, and several other digital marketing tools. While this is a completely normal set-up to run the affiliate marketing business, managing it requires a team.
If you are Solopreneur or wish to cut back on your costs, then an affiliate tracking tool like Binom can be of great use. This tool eliminates the need to access multiple accounts through several dashboards by acting as a central dashboard that connects to all others — your affiliate accounts, landing pages, offers, and promotions. Unlike other affiliate marketing software, Binom is one of the most affordable tools that are easy to use. In this Binom review, we would be discussing some of the most striking features of this affiliate tracking software and how it can help simplify affiliate marketing.
What Is Binom?
Binom is a self-hosted affiliate tracking software designed for performance marketers, offering advanced features to streamline affiliate marketing paths. It provides comprehensive tracking of over 30 click metrics, events, and tokens, with instant reports and smart filters to analyze campaign performance effectively. Developed by experienced affiliate marketers, Binom has become a prominent choice in the industry since its establishment in 2015.
Binom is a useful and popular self-hosted tracker designed to help and control affiliate marketing paths such as clicks, promotions, costs, purchases, report creation, delivery of traffic, and more, all in one location. This platform is the undisputed leader that helps in reporting and quick processing of clicks. As the primary goal of using this software is not only to save valuable time but also to provide you with a wide range of features and functions as an inappropriate interface, contributes to loss of time.
The software is specially designed by affiliate marketers for affiliate marketers to gain more with smart filters, advanced traffic delivery, along with a large number of useful features like no-redirect monitoring and many others. In short, Binom operates on a state-of-the-art algorithm that delivers clicks directly to the landing pages which a user has not yet seen, and to which the user has not yet converted its bid.
Moreover, the approach of this software is so advanced that it offers most of the tracking tools at a very interesting and affordable price. A comprehensive survey took place to determine which destination pages are not recognized or converted. It gives them more considerable attention to rising frequency thresholds.
Now that you have a clue about what this affiliate tracking software can do let us check out some of the benefits of using Binom for your affiliate marketing business. Getting a snapshot of what this affiliate marketing software can do would allow you to decide whether or not to choose Binom.
Benefits of Binom Affiliate Marketing Software
High-Speed Tracking
With 5G on the cards, the internet speed and traffic have spiked up, which makes high-speed click tracking – need of the hour. Binom tracks every click in less than 5 milliseconds, and groups the data instantly. It helps to make it easier for you to keep track of real-time analytics and to make confident decisions regarding your campaigns.
Thanks to Binom’s modern architecture, it can handle tens of millions of clicks per day and generate complex reports in minimal time. Unlike many cloud trackers, it offers enterprise-grade speed at a reasonable price crucial for high-volume performance marketers.
Analytics like never before
Binom’s dashboard is a goldmine for any affiliate marketer, which offers deep analytics across 26 metrics, 30 additional parameters, with multiple filters and real-time data. That allows you to group the data based on traffic sources — desktop, mobile, tablet, based on the IP-bands and other specifics. Also, you can classify the data based on operating systems, country, IP, browser, etc… to know where your traffic is coming from.
You can also dive into cross-campaign analysis, go five levels deep in report grouping, and view statistics by campaign groups or individual campaign elements a huge advantage when optimizing multiple funnels simultaneously.
Reliable Infrastructure for Storage
Binom runs on your server and makes use of transactional engines to store the clicks, and therefore you can be sure to get the most accurate data for deep analytics. All the clicks then get classified into various reports, and you can access them without any delay or loss of data. As there is no loss of clicks, and you get the right data, you can calculate your CPC more accurately.
Unlike cloud-based trackers, Binom gives you full autonomy and ownership of your data. No restrictions on storage volume or duration, your data stays with you, completely in your control.
Real-time Tracking
As an affiliate marketer, your business is mainly dependent on the data pulled out by your affiliate tracking software. So, you need real-time data that is both reliable and most recent because that tells how your target audiences are reacting to the campaigns. How to keep track of data can make or break your online advertising and social media campaigns.
Plus, there are so many parameters that needs to be taken into account, both individually as well as collectively, in order to keep track of your CPC. Unless you regularly assess the performance of the campaigns, you would not be able to do that. Binom facilitates this by allowing you to classify clicks by combining them based on over thirty parameters. So, one can mix, and match them, to pull out the exact data that they need. So, if you want to know the exact number of visitors from Berlin who are making use of Android mobile devices, then you can do that quite easily with Binom affiliate tracking software.
One-click Affiliate sign-up
Binom makes it painless for people to add an affiliate network through the easy sign-up process. Besides, this affiliate marketing software also has several premier affiliates listed in its catalog. So, you need to first check for your affiliate program in the catalog, sign in using your login credentials, and copy-paste the post-back URL. So, whether you add one from the catalog or create one, the rest of the process remains the same.
To create an affiliate network:
- Select the ‘Aff. Networks’ tab
- Click on ‘Create’
- Add in the name of the Affiliate Network and hit ‘Save’
You can add in as many affiliate networks as you want to. The next step is to add the postback URL. Doing this enables the affiliate network to transmit information regarding clicks and conversions to the affiliate tracking software. In other words, the postback URL establishes a link between the affiliate network and the affiliate tracking software. So, once the setup is done, do make it a point to test it.
How to set up a postback URL?
- Click on Affiliate Network
- Click on Create
- Click on ‘Load from Catalog’
- Copy the postback URL and click on ‘Save’
Next, log into your affiliate network, paste the postback URL, and save it. With that, the process is done. If you are not sure of where to paste it within the affiliate network dashboard. In fact, that varies from one affiliate network to another but listed under tools and settings. So, if you aren’t sure, then you may contact the customer support of that particular affiliate network, and seek guidance.
Maximize your Profits
To succeed as an affiliate marketer, you need to regularly test and analyze what’s working for you and what isn’t. So, you need insights into the click data to assess the performance of each of your campaigns, and that is exactly what this affiliate tracking software does for you. Once you have narrowed down the most profitable campaigns, you can then further optimize them. Also, you can suspend the campaigns that aren’t doing as well, which helps you minimize your overall costs and generate more profits.
However, none of this is possible without accurate real-time data, and that’s where Binom comes in and solves the problem. This affiliate tracking software helps you analyze your campaigns and figure out which ads are making you money and which aren’t. Also, you can check the best-selling products in a particular region and reinvest in promoting those.
All of this data segregation makes it a whole lot easier to invest in campaigns that generate more profits. Plus, Binom allows you to track cost per click and revenues by entering data regarding the affiliate commission that you are likely to receive. Unless you do this, you could end up spending more than you are earning from a campaign. Also, by using Binom, you can grab useful data that can help you further optimize your campaigns.
Track Offers and Landing Pages
Binom lets you track how a landing page is performing for a particular offer, which makes it less time consuming to make the right business decisions. Binom ensures that you do not forget to add the click ID, by first requiring you to name the offer, then use the offer link and finally choose an affiliate network from the list. This due process eliminates the possibility of forgetting to add the click ID parameter to the link. You then need to choose the affiliate network and other details, click on the ‘Save’ button, and the offer gets created.
Create a competitive atmosphere
As an affiliate marketer, you probably have ad agencies and media buyers, helping you promote your affiliate products. By using Binom, you can track, compare, and share their individual performances. It provides useful insights to your ad agencies and media buyers about which version of an ad or a landing page is performing better on any given platform. You could also give the ad agencies the access to check each other’s campaign analytics so that they know how the audiences are reacting to a particular message. By sharing such insights, you would be providing them with useful data that would, in turn, help you increase your affiliate products’ visibility.
How To install this affiliate marketing software?
Since Binom is an affiliate tracking software, hosted on your server, most people are worried about setting this up. However, there isn’t much that you need to do, and the Binom support team sets it up in less than 15 minutes. Before approaching them, you need to have a server with the necessary prerequisites.
Therefore, if you don’t already have a server, then it’s time that is invested in a Dedicated Server, VDS, or at least a VPS with 2 cores and 2 GB RAM. So, the type of server that you choose is important, and if you make use of shared hosting, then that won’t work. Once you have that in place, then go ahead and contact Binom’s support team and they will set it up for you and also provide you with the necessary training.
Pricing and Customer Support
Binom now offers three distinct pricing tiers based on functionality and usage, available on both monthly and yearly billing:
Binom v1
- $119/month or $83/month (billed yearly)
- Ideal for individual affiliates and small teams
- Includes:
- 30-day free trial
- Traffic up to 17M/day
- Unlimited users & domains
- Lifetime data retention
- Lander grabber
- Triggers & notifications
- Traffic source integrations
- Additional license: $59/month or $41/month (yearly)
Binom v2
- $149/month or $104/month (billed yearly)
- Designed for teams with internal tools
- Adds:
- Traffic up to 260M/day
- Improved traffic processing
- New database architecture & interface
- Additional license: $79/month or $52/month (yearly)
Binom Cloud
- $199/month (same for yearly billing)
- For businesses needing advanced cloud hosting, security, and scaling
- Features:
- 7-day free trial
- Auto installation
- Traffic up to 500K/day
- Binom Cloud v2 at $299/month
Unlike other affiliate trackers like Voluum that charge based on usage (clicks, visits, etc.), Binom still maintains its flat-rate server-based pricing model, which can save significantly for high-traffic campaigns.
On top of this, Binom offers full installation support, including handling third-party service glitches, so setting up your tracking environment is hassle-free.
As for customer support, Binom continues to offer 24/7 live assistance via Skype, email, and web panel. Whether you’re a beginner or seasoned affiliate, you’ll benefit from prompt, detailed guidance. Plus, the included onboarding training and documentation ensure a smooth start for every user.
Want a Quick Overview of Binom?
Watch our short video review to get a quick and insightful look into what makes Binom a powerful tracking solution.
Top 5 Binom Alternatives To Boost Your Ad Tracking and Affiliate Campaigns
Looking for powerful Binom alternatives? These 5 tools offer robust tracking, real-time analytics, and affiliate management features to streamline your marketing efforts and improve ROI.
- CPV Lab Pro
CPV Lab Pro is a self-hosted ad tracking platform designed for performance marketers. It supports multivariate testing, advanced targeting, and custom tracking options. - Voluum
Voluum is a cloud-based ad tracker known for its real-time analytics, automation tools, and AI optimization. It’s ideal for scaling campaigns across multiple traffic sources. - Track Now
Track Now offers an intuitive affiliate tracking solution with accurate conversion tracking and real-time reporting. It’s great for businesses seeking a simple yet efficient setup. - Referral Rock
Referral Rock helps automate and manage referral programs to grow your customer base. It’s perfect for businesses wanting to boost word-of-mouth marketing with trackable referrals. - Trackdesk
Trackdesk is a modern affiliate tracking software built to scale with your business. It features unlimited affiliates, custom commission structures, and real-time analytics.
Conclusion
In this Binom review, we have listed out a handful of features that this affiliate tracking software offers. These features help you make the right business decisions regarding your campaigns. Besides that, you can also optimize your campaigns by running split tests, comparing landing pages, grouping data, sharing useful insights, and more. All this data helps you make the right choices to maximize your profits.
However, we would like to stress the fact that Binom is an advanced affiliate marketing tool. So, if you are a beginner and just getting started with affiliate marketing, then this could turn out to be quite challenging for you. On the other hand, if you have already used free affiliate tracking tools and are used to it, then you should have no problems using Binom.
