Word-of-mouth marketing is indeed one of the fastest promotion techniques in any industry. No matter how old it sounds and how many new marketing strategies have come up, the effect it brings will always weigh more.
ReferralCandy is one such prominent marketing platform where shoppers can come and refer their friends and family to try any particular services or products that they like.
Taking the power of recommendations and adding technology to it, ReferralCandy is developed to bridge the gap between SMBs and Enterprises. The platform provides referral marketing tools for eCommerce sites and also has some amazing features to offer.
What is ReferralCandy?
It is basically an automated, fully customizable and easy to integrate tool. It provides an excellent platform for businesses to attract more customers and grow sales by running a referral marketing campaign.
It integrates seamlessly with all the major eCommerce platforms like Shopify, WooCommerce, BigCommerce, and Magneto. In fact, it also works well with other marketing tools such as Mailchimp, Google Analytics, etc.
1. Multi-channel Promotion tools
The most obvious question that comes in mind before starting a referral program is, “ Where do I start promoting it? ”.
Although many referral marketing apps provide you with the tools to create a referral site, ReferralCandy has taken a step further by including a full promotional suit. It also has a module for sending emails in bulk.
Using its automation feature, you can make every single person on your email list, part of your referral program. It automatically sends emails and notifies people so that they can visit your website and grab the offers.
Also, when someone makes a purchase, a notification email will be sent to that person about the referral program. In this way, you will not miss out on any of the traffic coming to your site.
2. Automatic Reward Payouts
Rewards are the most significant part of any referral campaign, as this is what entices people to be a part of it. With this amazing feature of ReferralCandy, you do not have to worry about sending rewards to your referrers manually. All the rewards will be sent directly to respected persons without any hard work.
Moreover, this tool allows you to switch between the rewards (discount coupons, custom gifts, cash, etc) in the middle of the campaign. Plus, you can also run multiple campaigns as per your customer type and other requirements.
Sometimes people try to misuse referral services by making false recommendations or attempting to get more incentives than appropriate ones. For this purpose, ReferralCandy also monitors and records suspicious cases in order to block a user.
3. Revenue and Engagement Tracking
With the help of this feature, you can track and evaluate the performance of your referral program. Analytics is essential for any referral marketing campaign. Otherwise, they can only leave assumptions.
The engagement and revenue center provides sleek stats, which makes it easy for you to analyze how much engagement your referral programs is getting and how people are responding. You can also determine which of your customers are giving the best referrals.
4. Customizable Interface
ReferralCandy enables users to give a personal touch to the platform. E-commerce founders can add their own colors and logos to the app through their white label functionality and APIs. It assures customers that they are still on the website of the shop and that their data is secure.
The cornerstone of any referral program is the ability to advertise the products and services while looking professional at the same time. ReferralCandy provides stunning templates to the users that are user-friendly and easy to plug into any website.
The templates look like landing pages, precise and optimized to boost the sales. You just have to choose one from the multiple options, and then you can get started.
The pricing structure of ReferralCandy is very pocket-friendly for both small and medium-sized businesses. Their plans are very simple and affordable. From multiple options, you can choose the one that fulfills the requirement of your e-commerce store.
7. Easy-to-use interface
There is no special knowledge required in order to use ReferralCandy. It is very easy to use. All you need to do is connect your eCommerce platform with ReferralCandy and get ready to launch your referral campaigns. It is easy to use.
ReferralCandy provides dedicated support to its users and won’t leave them alone even after acquiring the solution. They assist shop owners whenever they face any issues regarding the features and also answer their queries. The support team is prompt which can help businesses move further without even being minimally distracted.
As mentioned before, ReferralCandy is very easy to integrate. You can instantly connect with popular platforms and also with third-party apps.
Check out the list :
- Shopify Plus
ReferralCandy supports automatic integration. So, you just need to copy and paste the tracking code on your store checkout page and get started within 20 minutes.
- Open API
- Cloud Hosted
Pricing and plans
ReferralCandy offers 2 plans to choose from, Premium and Enterprise.
Premium – $49/mo + commission (Billed Monthly)
Enterprise – $3,999/mo + commission (Billed Annually)
Both the plans include the following features,
✔️ Unlimited customers
✔️ Dashboard & data reports
✔️ 24/7 Live Chat support
✔️ Automatic Fraud protection
However, the Enterprise plan consists of some extra features apart from these. For more details, you can visit their site.
- Partner Manager
- JROX Affiliate Manager
ReferralCandy offers tons of amazing features, and as such, there is no downside of using this software. It makes it easy for your brand to expand and scale up when you get bigger. You can’t really go wrong anywhere with the automated tools, stunning templates, and basic stats.
A must-have for any website in eCommerce, small or large.